Quick question: what is one of the most important pages on your blog? Some people might read this question and respond with “my most popular post” or “my sales page.” Though pages that generate traffic and income are important, I would like to make a case for the oft-neglected “About” page.
Why Is the About Page So Important?
Think of your About Page as a personals ad and your target audience as that super hot person that you want to check you out long enough for you to win them over with your charm. Your about page is your chance to not only shine, but to let your (potential) readers know more about you, what you have to offer, and why they should stick around for a while. It sets the tone for your website and helps people make the snap decision whether they want to rush off to another site or whether they might find what they are looking for with you.
How Do I Make a Successful About Page?
Here are a few tips on how you can write a successful about page that is both engaging and effective:
Tip #1: Be Clear and Concise About What You Have to Offer
Whether you have a personal blog or a business website, you should use your About page to give your readers a clear idea of who you are and what you have to offer. Tell them what they can expect from the content that you share and what they will gain from it. Let them know a bit about the product and services that you offer. Be sure to remember that although your About page is about you and your offerings, a successful about page is also about your reader, their needs, and how you can meet those needs.