“They” say that blogging is 20 percent writing and 80 percent promotion, but I think “they” forgot to include one very important aspect of blogging life, and that’s updating old content. Once you write a blog post you really don’t want to just forget about it for the rest of eternity.
Well, you could, but it really wouldn’t be in your best interest to do so.
Instead, every few months or on a yearly basis (at most), you will want to take the time to go through and update old posts.
Why You Should Update Old Blog Posts
- Links expire or change, and the last thing you want to do is have non-working links on your site
- Your opinions on a product may change
- You may want to remove references to dates and/or events to make the post more evergreen
- Add links to related content you’ve written
- Add more and/or better images or videos
- It’s good for SEO and we all want to be in Google’s good graces
Now that we’ve answered why you should update old blog posts, it’s time to move on to the “how.”