Invest in Your Business: Blogger’s Guide to Pitching Brands


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The Blogger's Guide to Pitching Brands for Products and Cash | Oh, She Blogs!

There’s a certain irony in me posting about something you can buy to improve your blog right on the heels of my (epically long) post about how to start a blog for free. While it is entirely possible to start a blog without spending money – and yes, to even make money on your free blog – I do recommend investing money back into your blog as you start to make money. I especially recommend investing in educational tools that will teach you how to do something that doesn’t come naturally to you or for which you have no experience.

Personally, I know a lot about blogging in general and affiliate marketing. When it comes to things like social media, however, I invest in courses and books to help get my skills up to snuff. I learned everything I know about Pinterest from Pinfinite Growth and the next thing on my personal blogging wish list is to learn more about Facebook ads.

One aspect of blogging I am incredibly bad at, however, is both promoting myself and reaching out to brands. Part of the reason I started my first blog is because I wanted the freedom to write what I wanted to write on my own schedule. I didn’t want to be beholden to anyone and that’s why I fell in love with affiliate marketing. I could recommend the products I loved without any sort of deadline and without owing anything to the companies. In fact, I was blogging for years before I reached out to a brand for the first time and while I’m getting better about it, pitching is definitely not one of my strong suits.

I have seen a few classes that bloggers have promoted about pitching brands, and I’ve even attended a webinar around this topic, but the price was always too steep for me to commit. Considering I really just wanted to be pointed in the right direction and maybe receive a template for a pitch letter, a couple hundred dollars was always out of my price range.

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Luckily, I found something that’s super affordable and packed with helpful information.

Blogger’s Guide to Pitching Brands for Products and Cash

The Blogger's Guide to Pitching Brands for Products and Cash

The Blogger’s Guide to Pitching Brands for Products and Cash was written by Krystel Spell, a longtime blogger at ArmyWife101.com, and it is full of invaluable information about how to reach out to brands. I bought it on a whim but it has proven to be everything I could have wanted and more… and it costs just $15 $20!

The courses and e-books that I appreciate the most – and the ones that I recommend here – are no-frills. Nothing drives me crazier than courses and books that are just fluff! If you’re like me and just want the facts and examples, you’ll be happy to know that this is exactly what you’ll find in The Blogger’s Guide to Pitching Brands for Products and Cash. The design isn’t fancy. The guide isn’t long. Instead, it’s just packed with solid information any blogger can use.

Some of the information you’ll find in the guide includes:

  • How to make your blog and social media channels look attractive to brands
  • What should be included in your media kit
  • How to decide what you should charge for a sponsored blog post
  • Who to contact with your proposal and how to find their contact information
  • How to be able to tell a company WHY you want to work with them
  • How to come up with catchy email subject lines when pitching brands
  • SIX sample pitch letters

Short of telling you who to contact at every company under the sun, I’m not sure what else this guide could possibly provide. If you want to start pitching brands, it includes every single thing you need to get started. The most valuable aspect, in my opinion, are the five sample pitch letters, which you can take and make your own. Figuring out just what to say to a company can be daunting, so receiving sample letters from someone who regularly pitches companies? Golden!

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People frequently ask me how to pitch companies, and since this isn’t my forté I never really know how to respond. Now, however, I’m going to direct them (and you) right to this guide. It is $20 well spent and the cheapest I have ever seen any such resource!

Click here to grab The Blogger’s Guide to Pitching Brands for Products and Cash!

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Lisa Koivu

Founder at Oh, She Blogs!
Lisa Koivu is the founder of Oh, She Blogs! A seven year blogging veteran, Lisa can also be found posting shopping deals and steals at ShopGirlDaily.com . In her free time (ha!) she is also a freelance writer who has written for About.com and U.S. News.
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