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Many of us got excited about blogging for a variety of reasons. For one, it’s a great way to allow your voice to be heard on a larger scale. It can also be a fantastic way to make connections and engage with people all over the world. However, one aspect of blogging that really gets people’s attention these days is the fact that it can be a great way to generate a significant income online.
With that being said, many people jump on board the blog monetization train, super excited to see the cash start flowing in.
But then it doesn’t.
What the heck, internet? You told me I could make money by blogging! So…where’s the money?
Here’s the thing – it is definitely possible to make money by blogging. I know, because I do. I’ve been earning income with my blog for about three years.
However, there are things you can do (or neglect to do) that can put a metaphorical plug in your cash flow.
Let’s talk about a few possible reasons your blog isn’t making money and what you can do to change that.
5 Reasons Your Blog Isn’t Making Money
You Don’t Know Your Audience
Listen, you could promote something that you love. Something that you believe in 100 percent because you got amazing results using it. Something that you know people could benefit from. However, if you are promoting that thing to an audience that doesn’t need it, I’ll give you two guesses as to what will happen. You probably only need one, though, right?
If you are trying to sell things no one in your audience cares about, no one is going to buy what you’re selling.
When it comes to blogging, knowing your audience is KEY. If you don’t know your audience, how will you know their needs? If you don’t know their needs, you won’t be able to point them in the direction of things that they may actually want to invest their time, energy, or money in. My suggestion: get really clear on who your audience is and then get to know them. Find out what their needs are (whether you have to observe or just outright ask). Then focus on providing products and services that fit those needs. When you start offering your audience things they actually care about, you increase the odds that they will actually make a purchase.
You Need to Improve Your Content
Another key to gaining your audience’s interest in your products or services is to get them engaged in YOU. The truth is that when it comes to blogging, people buy from people that they like/trust, people they respect/admire, and people who provide value. The best way to gain people’s trust, respect, and loyalty is to provide great content. Content that inspires, motivates, entertains, educates, or otherwise gets people to feel like they can’t wait to hear more from you. This doesn’t mean that you need to be a literary genius or that you have to invest a lot of money into producing Oscar-worthy videos. What it DOES mean is that you need to put conscious effort into creating content that makes people pause in their day to check it out. I recommend taking some time to figure out what type of content your ideal reader loves and then create more of that. Ideally, it would be related to whatever products or services you plan to offer.
You Don’t Have a Strategy
So, you have a great handle on who your audience is and what their needs are. You have stellar content on your blog. But you still don’t have money coming in. What gives?
Perhaps one thing you are lacking is a clear blogging strategy. Most of us get into blogging not really understanding the fact that it involves quite a bit of strategy and marketing. So it’s no surprise that we don’t always have a clear strategy when it comes to blogging. However, when it comes to monetizing your blog, you should definitely have a strategy for the type of content you create, when you will publish it, which monetization methods are right for you, and how you will execute those methods. Basically, you need a blog business plan. I would take some time to sit down and really plan out what your goals are and a step-by-step plan for how you will achieve them.
You’re Not Leveraging Social Media
Speaking of promoting your content, where are you promoting it? Are you connecting with your ideal readers outside of your blog? If not, you are doing yourself a disservice.
Although your blog may be the hub for your brand, it is not the only place you should be hanging out. Part of your blogging strategy should be to connect with and engage your audience – wherever they may be. The reality is that most of your audience is likely to be on social media. Not only are they on social media, they are talking, asking questions, sharing what they care about, and even buying things. Social media is a great way to engage with potential readers and direct them to your blog. Check out this post on social media sites all bloggers should be using. Come up with a strategy for how you can use social media to your advantage.
You Give Up Too Easily
Let’s be real – making money blogging is not a get-rich-quick thing. You are not going to put up a sales page and then wake up to five figures magically appearing in your bank account. That’s just not a realistic expectation.
Most bloggers work hard for months or even years before they see significant income from their blog. So you can’t expect for it to happen right away. It may take a while. But it’s worth it. So decide on a marketing strategy, be consistent, continue to grow, and eventually, all of your hard work will pay off. Don’t get distracted by what other people are doing. In our post on mistakes new bloggers make we say to keep an eye on the competition, and while you should definitely do that, you SHOULD NOT compare your progress with anyone else’s. You sort of have to put on blinders and just keep moving forward. That’s not to say that you may not have to adjust your strategy sometimes, but adjusting and quitting are two entirely different things. One thing that can help is to connect with other bloggers that you can talk to when you need some advice or when you feel like throwing in the towel.
Don’t Give Up!
Who knows how many people start and stop blogs when they don’t make money as quickly as they expect? Don’t be one of those people! Like anything rewarding, blogging is hard work. Keep going. Figure out the reasons your blog isn’t making money and work at them. Whatever you do, don’t give up! The only surefire way to never make a dime from your blog is to quit when the going gets tough.
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