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One thing that you learn fairly quickly when you are trying to gain an audience (whether it is for a blog, a product, or a service), is that you have to find out where your target audience hangs out. Then, of course, you have to go there, make your presence known, and engage with them. Unless you have been living under a Guinness World Record-sized rock, you know that social media is pretty much that place. Social media networks have become the popular way for people to connect with each other for both business and pleasure. If you are not leveraging the power of social media for your blog, you are missing out on many opportunities to connect with and engage your target audience on a massive scale as well as to drive traffic to your blog.
Out of the many social media platforms that are out there, there are definitely some top social media sites all bloggers should be using in their marketing strategy.
Social Media Sites All Bloggers Should be Using
With well over 1.5 billion monthly users, I can almost guarantee that a large chunk of your target audience is active on Facebook. Facebook is a great platform to not only share your blog content, but to learn about and share other content that your audience is interested in. It is also a great way to engage with your audience by asking and answering questions – after all, the point of social media is to socialize. Through the use of fan pages and groups, Facebook enables you to truly get to know your ideal reader. With features such as the newsfeed, liking, sharing, and commenting, you are also able to expand your reach to include your target audience’s network.
Pinterest is more than just a social media platform – it is a visual search engine. That makes it particularly helpful when it comes to sharing your blog content. With the use of strategic keywords, you can leverage the power of Pinterest to drive traffic to your blog in droves. With features such as repins, likes, and comments, it also includes the social aspect that we crave. It’s no wonder that 100 million people use it. If you blog about food, fashion, do-it-yourself projects, travel, or design, you NEED to be on Pinterest.
When it comes to starting and engaging in conversations, Twitter is definitely a great place to be. 320 million people log in to Twitter each month to engage in conversations around trending and relevant topics. This is a great place to be if you are a blogger in a niche that is focused on current events and trending topics. With its focus on brevity, it is also a great place to show creative you can be and give people bite-size yet powerful doses of your own unique personality. Twitter is also useful in helping you to connect with other brands and build relationships.
Instagram is another platform that capitalizes on the fact that people are visual creatures. If your content deals with food, travel, fashion, lifestyle, crafting, or other visually-based niches, you would do well to explore this growing social media platform. 400 million users engage on Instagram, making this a great place to repurpose your content into something that is visually appealing. With the addition of video features, you can also include short videos to allow your target audience to connect with you in that way as well.
Want to be an Instagram rock star? Check out these tips for gaining more followers on Instagram. And if you REALLY want to up your Instagram game, you’re going to want to check out the InstaRevealed guides. They’ll teach you how to gain thousands of followers in no time at all.
With Google+, you are able to combine the social aspects of Facebook with the search engine optimization that Google is known for. Not only is Google+ a great platform for sharing your blog’s content, it also has communities that you can join to directly engage with your audience as well as network with other brands and influencers that make up the 300+ million active users.
Start with the Basics
Social media is where it’s at these days and new social media sites are launching constantly. That being said, whether new or old, these are the social media sites all bloggers should be using: Facebook, Pinterest, Instagram, Twitter and Google+. These are the social media sites where your readers want to find you and, if you want to make money from your blog, these are the sites where brands expect to find you.
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