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A Facebook fan page is a great way to expand and connect with your target audience. Fan pages were designed as a way to give public figures, brands, organizations, and businesses a way to share stories with the people who they would most like to reach. Many bloggers successfully use fan pages to engage their audience, share their blog content, and direct traffic to their blog and any other offerings they may have. However, when you are just getting started (or even if you have been at it for a while), it can be difficult knowing how to create an effective fan page. Today, I want to chat with you about the things that you should definitely include on your fan page.
What to Include on a Facebook Fan Page
High-Quality Cover Photo
One of the first things that most people will see when they come across your fan page for the first time is your cover photo. Your cover photo should essentially be a visual summary of what your brand is and what you do. The image should also be very clear and high quality. In order to achieve this, it is recommended that you use images that are 851 x 315 pixels. Many brands change up their cover photos periodically – some by the season and others depending on what is going on with their blog or brand. Just remember that your cover photo is not supposed to be promotional in nature.
You also want to be sure that your profile picture is high quality and represents your brand well since it will show up in all communications that you engage in a your page (i.e. comments, status updates, replies, etc.) It is recommended that you use square images for your profile picture (they are uploaded as 160 x 160 pixels) to ensure that it looks the way you want it to look without having to be cropped. I personally recommend using an image of yourself as your profile picture, but I understand that this might not be viable for all blogs.
Completed About Section
One mistake that many people make when creating fan pages is that they fail to (or choose not to) fill out the About section. Or they only fill out part of it and leave the rest blank. Make use of the about section because I can almost guarantee that people who really want to get to know you will check it for more information. It would be a shame if they click on your about section only to discover that you haven’t shared so much as your website with them. More than likely, if you are using a fan page for your blog, you won’t have a physical address or business hours. However, you should definitely include a short description (be as informative and engaging as you can in the 155 characters allotted), a long description, your website, and your bio.
One of the great things about having a Facebook fan page is that you are able to utilize some pretty awesome third-party apps to achieve things such as building your mailing list, offering products and services, and directing people to your other social media profiles.
Facebook offers you the option to create a personalized URL. So instead of having a URL that says something like www.facebook.com/1234567890, you could set it to www.facebook.com/YourAwesomeBlog. This not only looks more professional, it can be easier to direct people to your fan page when you tell them about it in person. Just as a note, you might be required to have a certain number of fans/likes before you are able to choose a “vanity” URL.
Last, but certainly not least, you want to make sure that you have consistent, on-brand, and engaging content being shared on your page. You should definitely share your blog posts. But you should also share a variety of other types of updates. Mix it up! Share articles, pictures, videos, and anything else that you will give your target audience a reason to browse around and share.
Do Tell: What other items do you think MUST appear on a Facebook fan page?
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