Curious about the Instagram Follow/Unfollow Method?


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How do you feel about the Instagram follow/unfollow method?

Here’s my deep dark secret: I don’t like social media.

<gasp>

What kind of blogger doesn’t like social media?!

The truth of it is that I love blogging because I love writing and I love helping others – whether I’m helping them find a great deal or monetize their blogs, it’s all fun! I did not, however, get into blogging to put my personal life on display. I’m a private person and I live a fairly boring life so there’s really nothing I could share that anyone would be interested in seeing. As such, I’ve skipped Snapchat and Periscope and while I signed up for an Instagram account in 2011, I basically ignored it for a couple of years. Then, in the fall of 2015, I decided that I should finally get more serious about Instagram.

I stumbled upon a Facebook group that was forming at the time, Instagram Posse, and loved the sense of camaraderie and commitment everyone had for growing their Instagram accounts. I watched in awe as some people grew their accounts quite quickly and I used many of their tips to grow my own account. Over the past two years, I have grown my account from 350 to 31,000, which I’m quite pleased with, although I was definitely one of the slowest growing accounts in the group. A couple of people grew their accounts to over 30k in just six months!

The Instagram Follow/Unfollow Strategy

The reason that many accounts grew so quickly is that the founder of the group is a firm believer in the “Follow/Unfollow Method” for gaining followers on Instagram.

If you’re not familiar with the follow/unfollow method, this is what you need to know.

How to Follow and Unfollow on Instagram

1. Follow people on Instagram

OK, this sounds pretty basic, but ideally, you want to follow people on Instagram who are in your same niche to increase the odds that they will follow you back.

So, how do you find people to follow who are interested in your niche?

Start following the people who are already following popular influencers in your niche.

For instance, if you want to have an Instagram account dedicated to all of the yummy things you cook and you’re looking for followers, maybe you’d start following the people who follow Smitten Kitchen. Just go through her list of followers and follow people. Based on the fact that they’re already following a cooking/baking account, chances are this is an interest of theirs and they may be open to following your account, too. Of course, you can’t follow too many people at a time or you risk getting your account shut down by Instagram. Follow a few people each hour and, if you wish, slowly increase the number of people that you follow during a specific time period. Slow and steady is the key here. If Instagram suspects unusual follow and unfollow activity on your account, you risk losing the ability to take these actions. (Following and/or unfollowing bans are typically short-lived.)

Currently, Instagram only lets you follow 7,500 users at a time.

 

2. Interact with the people you follow

There are two things you can do as you follow people: Nothing, or you can interact with them a bit. Since ultimately your goal is to get people to follow you, I recommend interacting a bit. Liking a few posts and leaving a few comments will increase the odds that people will follow you back.

Whatever you do, though, don’t leave shallow comments. Try to leave meaningful comments of five or more words. Don’t just leave an emoji or, even worse, a bland “good pic.” I don’t mean to sound callous, but it can take some strategy to get people to follow you. The more sincere you sound, the more likely people are to check out your account.

 

3. Post compelling content

OK, this isn’t exactly part of the whole follow/unfollow method, but if you want people to follow you, you should post genuinely compelling content. Ultimately, the reason you’re doing this is that you want followers. People aren’t going to want to follow you if you’re not posting regularly and/or are posting crappy content. In addition to focusing on creating good content, don’t forget to interact with the people who comment on your posts!

 

4. Start unfollowing people on Instagram

After a few days, start going back through the list of people you follow and unfollow them. You might choose to unfollow everyone except the accounts you really love, or you might choose to just unfollow the people who never followed you back.

 

Apps for Following and Unfollowing on Instagram

If you are interested in using the follow and unfollow method to grow your Instagram account, you should know that it can be a time-consuming process. Putting aside time daily – likely multiple times a day – to follow, like, comment, and unfollow, all while keeping track of who you’re liking and unliking while also posting your own content, can be exhausting. Luckily, there are apps for following and unfollowing. Unfortunately, they’re not exactly sanctioned by Instagram so use them at your own peril.

A while ago, Instagram shut down all of the apps that people were using to follow and unfollow, but recently I’ve heard people recommending Jarvee. Jarvee is a social media automation tool that works on a bunch of different sites, including Instagram.

You need to have a Windows computer (it’s a program you download, not an online app), and then for $19.95 per month you can use it to manage and automate up to 10 social media accounts. For Instagram, that means you can auto-follow, auto-like, auto-unfollow, like comments, leave comments, and so much more.

I have not used Jarvee and cannot provide any support. I am not recommending it because I haven’t used it. But if you want to automate your Instagram growth, this is a tool you might want to investigate.

Click here to get a free five-day trial of Jarvee. (Again, you must have a Windows computer to use this program.)

I’ve learned about another tool that you can use for following and unfollowing, but they’ve asked that people not mention them publicly because Instagram goes after companies that aid in automation. I haven’t used this program, but it’s cheaper than Jarvee and you don’t need to own a Windows computer. If you’d like the name of the program, send me a message via the chat box in the lower right corner of this site and I’ll get you the link asap.

 

 

Why do people follow and unfollow on Instagram?

Generally speaking, someone engaging in the follow and unfollow method isn’t doing it because they do or do not like your content. They are doing it simply to try to grow their own list of followers. In the Instagram Posse Facebook group, they say it’s like giving someone a tap on the shoulder and saying, “hey, check out my account!”

The reason people follow and then unfollow on Instagram is that they’re trying to grow their accounts, but that can be tough to do on a platform that’s always changing. Short of sending everyone on Instagram a personal message, following someone is one way to guarantee that they will at least see that you’ve followed them, glance at your account, and maybe follow you back. This is a method solely used for growing one’s account, so the person doing the following is probably not actually interested in your content, but you won’t know that until they unfollow you a few days later. Chances are, this person never even looked at your page.

Another reason why people may unfollow you on Instagram is that accounts can only follow 7,500 other accounts at one time. If someone gets close to that maximum number, they’re probably going to start unfollowing accounts.

Using the follow/unfollow technique on Instagram isn’t for everyone. All you have to do is look through the comments on this post to see that most people hate it! Many Instagram users get pissed when someone follows them, only to unfollow them… and then see that same person following and unfollowing them again a few days, weeks, or months later! It’s understandable, though – nobody wants to feel like they’re just being accumulated as part of a number. The reason the same people may keep popping up in your feed is that it can be difficult to keep track of who you’ve previously followed then unfollowed, so you’re bound to hit some of the same accounts multiple times.

BUT, If you have been looking for a way to grow your Instagram following quickly and you don’t mind that there’s a chance you could piss off a few people along the way, then the follow and unfollow method may be for you. If you want to know more about it, you may want to pick up the Instagram Decoded Guide, which goes through the ins-and-outs of using the follow/unfollow method and actually provides detailed hourly instructions for how to go about it. In addition to this Instagram technique, they also cover lots of other ways you can grow your following, but I mention this guide specifically because it talks about the Instagram follow/unfollow method, which many other people dare not mention. Some of the other topics covered in the guide include setting up your Instagram profile, hashtag research, tips for increasing your Instagram engagement, understanding the Instagram algorithm, and more.

 

How to tell if someone has unfollowed you on Instagram

Unless you’re an eagle eye, the easiest way to tell if someone has unfollowed you on Instagram is via an app. Because of the aforementioned Instagram lockdown on follow and unfollow apps, finding a reliable app can be tough.

One Instagram unfollow app that will still tell you who has unfollowed you (for a monthly fee) is Followers Pro. Two others are the Unfollowers and Followers App and Unfollowers on Instagram. Because Instagram doesn’t approve of these types of apps (or the follow and unfollow method), they frequently shut down these types of apps. I wouldn’t be surprised if any of these disappear at any time!

 

Alternatives to the Instagram Follow Unfollow Strategy

If you’re looking for alternatives to the Instagram follow unfollow strategy, check out 21 ways to increase your Instagram following.

An Instagram guru I really like, who doesn’t believe in follow unfollow, is Alex Tooby. Alex made a name for herself by launching the popular Men and Coffee Instagram account, before deciding to share all of her secrets with us via her two Instagram courses.

Alex Tooby Instagram Courses

Infamous to Influential will teach you everything you need to know to grow your Instagram account without resorting to any gimmicks, while Hashtag Hero will teach you how to utilize the right hashtags on your photos to increase your engagement and grow your followers.

Alex’s classes are in-depth and full of tips that will help you to grow your account and find success on Instagram. She doesn’t offer a grow your account overnight scheme, but instead, tried and true ways to increase your following and engagement.

 

What are your thoughts on the Instagram Follow/Unfollow Method? Have you tried it? Have you found another strategy that works better for you? I’d love to hear!

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Lisa Koivu

Founder at Oh, She Blogs!
Lisa Koivu is the founder of Oh, She Blogs! A seven year blogging veteran, Lisa can also be found posting shopping deals and steals at ShopGirlDaily.com . In her free time (ha!) she is also a freelance writer who has written for About.com and U.S. News.
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Natasha @ Salt and Lavender
Guest

The follow/unfollow method really irks me. I do a modified method as well – if someone unfollows me after I follow them back, I immediately unfollow them (I have an app for this). I just don’t put up with that crap. I don’t think most of the uber successful accounts do the follow/unfollow thing TBH. To be truly successful on IG, you have to offer something worth value, and so you don’t need to resort to being a jerk. I’m getting really good at figuring out the chances that someone is going to follow me and then unfollow me right… Read more »

L
Guest
L

True, I use the same method as you. I follow a bunch (is the only way to make the account visible) and some time later I unfollow the ones that didn’t felt following back. I don’t think is sketchy at all… and of course i have an app to see who unfollows me and bye bye. Sorry if my English is weak, is not my native language 🙂

Michelle
Guest
Michelle

What App do you use to unfollow people who don’t follow you back? And is there any way to White List those accounts who you want to follow but don’t follow back? Thanks!

Bern
Guest
Bern

Ever think about improving the content on your stream so that people want to follow even if you don’t?

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[…] follow / unfollow method is a popular way to get more followers on Instagram, though it is not without controversy. The […]

bee turck
Guest

this is fascinating. I’ve tried various ways to grow my insta, and while some have had great moments of success, I still have a LOOOONNNG way to go – these days seems like everyone has thousands of followers, and not sure how they all do it (especially when i see some of the accounts I must say) organically!! But this is a new idea I’ve not yet heard – I can totally see why it would be a little ‘controversial’ but I’m definitely going to try it as you explained and see what happens if anything. How high a number… Read more »

Carrie
Guest

This method really bothers me. The whole point of social media is to grow a following that is in your audience, to engage with, and to ultimately, help grow your business. The follow/unfollow method is purely a growth method with no regard to accumulating followers that actually mean something to you or your business. If they aren’t truly interested in your account, feed or business, then there will be no engagement from those followers, and your posts/content will be lost into the abyss of the Instagram algorithm. If I get a new follower that has thousands of followers and are… Read more »

Jen
Guest

It’s so obvious when people use the follow/unfollow method and it’s embarrassing to me. To see an account with 200k+ followers only getting 1k likes a photo says they’re more interested in the number of followers vs actual engagement with their brand’s audience.

The people I enjoy follow (and will follow to other platforms which is a *HUGE* thing to have from loyal followers) engage with their audience, no matter how big or small their following.

Anyways, great post and I’ll definitely be bookmarking the “Everything You Need to Know to Get More Instagram Followers” post!

Deb
Guest
Deb

Follow/unfollow is rude. It’s for those who have nothing of interest to show or sell but need numbers to stoke their ego. It’s smoke and mirrors. I’m pretty good at at catching them out.

Kristin
Guest

A current topic that almost anyone can relate to in this internet world. I was wondering if I were alone in thinking about this tactic. Focusing on hash Tag strategy seems a more likely method to snag loyal followers (albeit with patience). Great discussion post! I’m chiming in with my opinion: no thank you to followers/unfollowers. I prefer to grow my audience organically and find similarities to connect with. My Instagram account (connected to my Etsy shop) deals with a constant ebb and flow of these tactics. My follower count holds steady at around 285 but sure enough it will… Read more »

Tania
Guest

Thank you for this! I recently just discovered the Facebook group and was looking at the guide wondering if this was using the Follow/Unfollow method. I have a friend who used that method and it really worked for her in terms of sheer numbers of followers of her account. But even when she described her method to me it seemed like that took an inordinate amount of time and then I noticed that yes she has followers but no she doesn’t really have high engagement and it’s just not something I’m trying to do. So I guess I’ll be doing… Read more »

Jenny
Guest

Sounds more like a dick move than a way to grow your following or even make friends…

Sharon
Guest
Sharon

Agreed. I am a new instagrammer and was pretty excited to see how many “like-mined” people I was connecting with, and then I felt like such an idiot when I realised I was following a ridiculous amount of people but my own following count was nowhere near this. Anyone who thinks this is a good idea is missing the whole point of Instagram and needs to spend less time in stroking their ego and more time on creating worthy content.

R
Guest
R

Follow in follow is just plain rude. I take the time to work out who they are and unfollow if that’s thief game. Won’t work on me.

Beth
Guest
Beth

I tried this method because it was highly recommended in a web seminar I took, I realized these high accounts would follow me and I was like wowed that someone with 50k would want to follow little ol me. Then I realized this is what they do, so I tried it for a few days, gained almost 400 followers, but I feel so guilty. Which is how I stumbled upon your post, I needed more insight on this and I don’t think this method is for me, although it does work. It’s just frustrating that you can’t grow your numbers… Read more »

Thedia
Guest
Thedia

Follow / unfollow is so phony and insincere. I can’t believe people are either so insecure or have such huge egos that the number of their followers is so important to them. Really? It’s so transparent, yet they really think people won’t notice if they unfollow them? Grow up, people, and get a life beyond Instagram.

Lydia
Guest

Since I recently just started my blog/Instagram, people have been using this method on me a lot. I agree, whenever I see a blogger who has 20k or 30k + followers and followed me, I get suspicious. I personally think it is a bad way of gaining followers because you aren’t gaining true engagement but just trying to show that you’re popular. It’s just not genuine and plain rude.

Janel
Guest
Janel

I HATE the follow/unfollow people. Usually they are personalities or businesses that are similar to other businesses that I already follow, and most of them do not follow back. That is okay and I don’t expect them to follow back. However, when a similar personalities or businesses request to follow me first, I expect that they do so because they are genuinely interested in what I share, especially since many of them are in the same circles and interests that I have (I’m just an average person, no business), and for interaction. When they unfollow soon after, I immediately unfollow… Read more »

Luckyjdesign
Guest

Can you share the name of the App? I would like to keep track of unfollows too but don’t know where to start…thanks 😉

Jess
Guest
Jess

I use followers insight. It let you know what followers you’ve lost and gained. Really useful

Runningnurse26
Guest
Runningnurse26

I use the Followers app. It’s free and shows you who unfollows you. I wish everyone used these apps in hopes of it cutting down the follow/ unfollow nonsense .

Virginie Pronovost
Guest

blocking looks like a legit idea for some cases. Never thought of it!

Jc
Guest

This method really irks me. I downloaded an unfollow app that shows me who unfollowed me and if I’m following them.

If rather build a following of engaged people than have a huge following.

Job Searching Mom
Guest

Actually I don’t like such a method, it’s like a cheating for me. So if someone follows me and I see what type of account it is, I ignore that. And indeed more than half of such accounts unfollow me within 3-4 days. And I see that this is a real person, a very interesting one to follow, wy not to follow back?
Thanks for the post, by the way!

Emily
Guest
Emily

I’m wondering if anyone knows of a tool to look at who you follow and see when their last post date was in a list format. I can’t seem to find an easy way to know who is/isn’t active that I’m following to systematically unfollow people. If anyone is familiar with Tumblr when you look at who you follow it will say “last post 2 days ago” or “last post 1 month ago” something like that. Thoughts?

Jake
Guest
Jake

Follow/Unfollow is kind of pathetic. I only like or follow something because I like what I see and read. Never so they can check out my stuff. When I first started blogging I would leave comments with a link back. Didn’t do it too much and it was in early days and I didn’t see clearly- not long thereafter I saw how lame a tactic it was and authenticity ruled the day thence forth Don’t care how effective it is. Lots of morally reprehensible things can make you money. Ask the no money down real estate infomercial people- they made… Read more »

Suzanne
Guest

Instagram Posse is so much more than just f/uf. I tried f/uf last year but hated it. I have instead been putting their other principles into practice and they really work. At the end of the day I follow who I want to follow, I unfollow who I want to unfollow and I enjoy my instagram for me. I don’t have time to mess around with looking at who is actually following or unfollowing me – does it really matter? Everyone has their reasons for unfollowing. Some accounts I like and then they change their style or posting schedule and… Read more »

Jessica Lam
Guest

I find the follow/unfollow method really sleazy and I used to get super annoyed over it, but I’ve just stopped checking my new followers. Now I usually follow back people who engage with my photos a lot. However, I don’t really see a problem in what you do with only unfollowing people who don’t follow back!

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[…] I love the Instagram Decoded Guide from the Social Media Posse. They do a great job of using data to show how to grow an Instagram account (and, yes, they also explain the controversial Instagram follow/unfollow method). […]

passingby
Guest
passingby

The follow/unfollow method?
I report it as spam.
every one use app to track these day.

Narda Gerber
Guest
Narda Gerber

I’m quite new to instagram, and it didn’t take me long to realize that loads of people are just fishing for followers. All the excitement when seeing that you’ve got a follower or two (when you only have a handful of followers) and then 2 days later it’s bye bye. Annoys me a lot! In my innocent little heart, I really thought they liked my pictures! Hahahaha

Bernadette
Guest
Bernadette

So true. I hate it so much!

elizabeth
Guest
elizabeth

ugh, this is one of the things that i hate about instagram and twitter. i understand the method of following people so that they will follow you, BUT why do you have to then unfollow them? is it because it makes you feel better to have more followers than the people you are following? if so, please go back to high school and get it out of your system completely before you come back and join us in the adult world. seriously, grow up ; )

Lorrie
Guest
Lorrie

The follow\unfollow method is totally unscrupulous, dishonest and downright tacky. When I find people doing this I screencap their page over a few days and then report them to instagram, who are being lobbied to do something about it, as Twitter do.

Ariane
Guest
Ariane

Ditto on disliking this method. I got an app for this because it’s such a pet peeve of mine and I immediately unfollow anyone who plays this game. It really pisses me off because I spend a lot of time looking at and liking/commenting on the posts of people I follow. So when I see someone unfollow me when I’ve been liking a lot of their posts, it’s just such an insult. I’m on Instagram to share my art and engage with other artists, so if you’re playing a numbers game, you have no value to contribute.

Squegee
Guest
Squegee

I have a app on my droid that checks who unfollowed me on instagram & I then unfollow them–two can play at that game!

Nancy
Guest
Nancy

The follow/unfollow method annoys me!! I gained about 150 followers over two days and lost them within a week… but I have noticed that the method works for some people. They do this method in the beginning and after reaching a few thousand, they organically gain followers — with pretty good engagement. Sigh.

Melissa Grothaus
Guest
Melissa Grothaus

Wow I just started my Instagram account and at first when I started getting followers after the first couple days I thought I would have tons of followers within n a couple weeks! But it slowed down as well as followers died out! This makes sense now why! Thank you for the info! Hmmmm… I got 63 followers Tomorrow probably 59 geez! Oh well just having fun with my food photos! @watchmeeataz

Trevor Carss
Guest

Fantastic article Lisa! There are so many EASY ways to grow a following on social media, but the best and most valuable is engaging with and helping people in your niche. Instead of buying fans or following/unfollowing people, I think your time could be better spent having real conversations. I’d rather have 100 raving fans instead of 10,000 inactive, unengaged ones. Don’t get caught up in the numbers and stats, it’s called social media for a reason 😉 Patience is critical if you want to grow organically and logically.

Krystal
Guest
Krystal

This method is so ridiculous. Seriously. If someone does this to me their “brand” is dead to me. I cant respect someone following me just so i will follow them…how narcissistic and selfish can the internet get? If i see someone with millions of followers and shitty content/few likes on their photos its so obvious this person is buying or using this method. Also, i cant even do a modified version because im not interested to follow random accounts just so they follow back. I was featured in an influencers article in switzerland by an online magazine. Out of all… Read more »

Dolna
Guest

Thanks for your honest post Lisa! I am actually one who currently using the F/UF method, fairly new for me, but so far the growing (followers and engagement) is steady. After reading all the hate comments here (and I am totally aware of the reasons) I am actually here to ask: WHAT IS WORKING FOR YOU PEOPLE? I am talking about instagram as business and not private because these are two very different things. Everyone loves to say: make great content, do more engagement with other accounts, leave comments, like, follow genuinely etc. But does it REALLY work for you… Read more »

Martijn
Guest

It’s interesting to read all these (negative) comments about the follow/unfollow method. Personally, I don’t like this method, but I do understand we heaps of bloggers use these tools. It looks better when they approach brands to offer their “social influencer” services. Have a look at these stats and media kit info in this post: https://later.com/blog/instagram-influencers-costs/ I refuse to use these tools for my accounts. I rather focus on what’s really important to me and my fans/readers: my blog posts. Quality content on the channels I control. Imagine what happens if a social media platform changes the rules. Don’t do… Read more »

JJ
Guest
JJ

I track followers, and block those that follow then unfollow shortly thereafter. It’s a dick move…

Shawn Metivier
Guest

Lisa, I’m trying to grow out Instagram account and I’d prefer to do it your way rather than the follow/unfollow way. Have you found a way to see who you’ve recently followed to see if they followed you back?

Jennifer C C Carter
Guest

I have an app that shows me who follows and unfollows and I am totally not okay with this. Is this what the millennials are creating. Absolutely no integrity and the ME ME ME attitude.

Becket Martinell
Guest
Becket Martinell

Im with you..not how things should be!!!

Becket Martinell
Guest
Becket Martinell

I think it is the dumbist thing Ive ever heard!! If you follow someone then dump them.. or( you follow them because you have noticed they are a “liker”) you suck!!
You will fail!! its very fake and you are not a nice person! Follow the people you like because you like them..Dont be an ass!!its very sad:/

Mark
Guest
Mark

This happens to me all the time. I take pictures of interiors, I notice a pattern all of a sudden one day I’ll get loads of follows from ‘travel photography’ for example (seems to be a popular one) then about 3 days later sure enough their follow count goes down and I get un followed. I too have an app and can see when they do it. when this happens I lose about 15 followers in one day (I currently have 400 grown completely organically). When I get followed I always go to that persons page to see if they… Read more »

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[…] 2. Create a unique content and use this to gain more followers. Never use the follow-unfollow strategy. […]

Instagram captions
Guest

Thanks for sharing these great Instagram follow un-follow methods… hope to see more good stuff!

Keep up the awesome work!

Yasar
Guest
Yasar

I am relatively new to IG, I didn’t know that this was a thing, until recently starting noticing that my followers decrease by one or two. Now I even do an extra thing , if someone follows/ unfollows me – they call it bait & switch – I simply unfollow and then block them.

Haley
Guest
Haley

I hate this method too! You can normally tell who does this. When someone follows me and I click on their name and I see they have thousands of followers but aren’t following many it’s probably just someone who follows/unfollows. What I do when I have extra time is go onto a hashtag that is related to my page(since mine is art I’ll go to drawing,art, fanart etc.) and like pictures. To me there is no harm in that. I also will sometimes go on a comment spree and leave GENUINE comments. (not those ones where it’s irrelevant to your… Read more »

Haley
Guest
Haley

*I meant I refuse to lie to people on instagram or at all. Period. Real life or virtual!

Lynn @ Oh-So Yummy
Guest

I hate the follow/unfollow thing and use an app to see who is doing it to me! These days, I only follow other foodies with OG content who leave an engaging, non-generic comment. I’m growing my followers organically but it is a slow process!
For sure, giveaways are great ways to grow your audience. I would like to team up with someone who has a larger following to see if I can broaden my exposure!

Theresa
Guest

I just joined Instagram and find the f/un method simply rude. I get that a person might unfollow someone who doesn’t follow them back (I don’t usually follow someone back unless I like their content or feel I personally connect with them in some way, and if they unfollow me as a result, okay). But the person who follows me, who I then follow back, and then unfollows me (sometimes even after liking several of my photos). Seriously, get a life. That just makes them look pathetic!

Julie | Salt & Guava
Guest

As a new blogger, this technique is my biggest blogging pet peeve. I immediately lose respect for the bloggers that do that – I’d rather you not follow me at all. It hurts new people starting out that work so hard on building quality content, and in general makes people feel used. I’d rather grow my followers organically, authentically, and most importantly honestly. Definitely not a fan!

Ball and Chain Travels
Guest

Oh, I hate the follow/unfollow method. I’m new to Instagram and got excited when I started to gain followers, then to my surprise a hundred followers gone in one day! I had to Google it and here I am lol. Maybe I’m just old fashioned in the fact I think we should be supporting each other on social media. But alas it is business I suppose.

Trixie
Guest
Trixie

I started to get suspicious about this when I would suddenly gain followers (usually late at night,) all within an industry (not really related to mine.) Then once I followed them back, they’d unfollow. Also, these accounts would randomly like a post that had nothing to do with their interests, and they’d all like the same post. Tempted to let the ‘influencer’ accounts that do this know that their social media company is ruining their brand.

Virginie Pronovost
Guest

Honestly, it really annoys me! I only follow what interests me on instagram, and I don’t expect to be followed back by the people I’m following! I’m glad if someone follows me on instagram, but if their page doesn’t interest me, I won’t follow back just to increase their level of followers. I sometimes do a little clean up to see the people I had follow who might have unfollowed me just to see if I really follow them for the right reasons or just because “they followed me” which isn’t a good enough reason for me. Revenge is sweet.… Read more »

Buzz
Guest
Buzz

This follow/unfollow method is just dumb. Who cares if the other person doesn’t follow back. Who cares if u managed to get lots of followers. If your content is crap than none of it matters. Follow because you appreciate someone else’s work. Share content that is worth others to follow. I follow those who I appreciate their work but if those people use this method, I unfollow them immediately even though their contents r decent. Will never follow them again. It’s just a lame way for them to get number. Bottom line. This method will only get u enemy not… Read more »

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[…] ways of growth. Different tactics are used for each social media platform. Many people use the follow/unfollow tactic, which can work depending on what you’re going for. This involves following people in the hopes […]

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Honestly I couldn’t care less. There are people that I followed who ultimately post too many pet photos when they are food bloggers or blend in personal pictures (I have separate insta accts) or they change what diet they are doing that doesnt match my goals and I don’t keep track of who follows or unfollow me, because I feel like it’s a little petty. I guess I see why people who are growing their business that way might feel upset (?) But seriously….theres more in life to think about, and if you are watching that closely, seems like there’s… Read more »

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[…] is much nicer variation of the follow/unfollow strategy most Instagrammers […]

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