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Unless you have been living under a rock for the past several years, you probably know that Pinterest, the social media platform that is best described as a virtual pin board, is wildly popular. What you might not know is that many people, especially bloggers and entrepreneurs, are cashing in on their Pinterest profiles. With over 100 million users (the majority of whom are women), you can’t afford to ignore this platform.
Want to get in on this? Keep reading!
11 Ways to Make Money on Pinterest
1. Offer a Physical Product
Do you have a physical product that you sell? Pinterest is the perfect place for you to market that product. Take professional quality pictures of the production process, of the finished product, and of the product being used. You could even ask customers to send you pictures where they are using your product. Put these pictures on Pinterest with a link to the product sales page and you are well on your way to an increase in sales as your pins are liked, repinned, and discussed.
2. Sell a Digital Product
Digital products are HUGE these days. Many people are making a significant amount of income selling printables, digital files, online courses, and ebooks. Pinterest is a great way to market these products. You can even implement video marketing in your pins!
3. Offer a Service
If you have a service-based business, Pinterest is a great way for you to connect with your potential clients. Use it to share testimonials, your portfolio, motivational quotes, and even tips and tools that they can use. Show them what they stand to gain by working with you.
4. Ask for Sponsors
Find a niche that you enjoy (for example, fashion for women over 30) and build your audience on Pinterest. Share content (aka pins) with them that gets your audience to consistently engage (e.g. likes, repins, comments). Once you have built your audience and have a steady degree of engagement, it is time for you to reach out to sponsors that would be willing to pay for the chance to reach your audience.
5. Become an Affiliate
Many companies and small business owners offer their customers the opportunity to become an affiliate. An affiliate is someone who uses a product or service and then promotes that product in exchange for a portion of the profit when someone decides to place an order through their link. You can utilize visually appealing images and your customized affiliate link to catch people’s attention, tell them about the product, and send them to where they need to go to place an order.
Pinterest only changed course recently and decided to allow affiliate links on Pinterest again! For more on this, check out How to Post Affiliate Links on Pinterest Without Being Spammy. While posting affiliate links on Pinterest is great, the last thing you want to do is annoy your followers!
6. Share Products from Zulily
Those who are frequent Zulily shoppers may not know that they can pin the items they love to Pinterest and receive credit if anyone clicks those links and makes a purchase!
While this won’t earn you dollar dollar bills, it will earn you shopping credit at Zulily, which is a great consolation prize!
Note: The credit will only be applied when for those who click your link, subscribe to Zulily and then make a purchase.
7. Grow Your List
If you have been working on a business for any time at all (at least online) then you have probably heard that “the money is in the list.” It is true! You want to have a mailing list of people who love what you do. So while this may not be a way to directly earn income, it is definitely a piece of the puzzle. Use Pinterest to get people to sign up for your mailing list.
8. Boost Book Sales
Are you an author who has a book that is already published and for sale (or are you working on launching a book)? If so, Pinterest can be a great way to connect with your future readers. Create pins that invite them into your world. Give them little snippets of info on the characters. Share excerpts from your books, quotes that you love, and reviews from people who have already read and loved the book. Then let them know how they can support your launch and/or order your book.
9. Research Your Audience
If you know that your target audience hangs out on Pinterest, then you are in a prime position to learn more about them. Use Pinterest to see what your target audience is interested in. What problems do they have? What content do they engage with the most? Use that knowledge to your advantage as you create your products and services and when you market them.
10. Research Your Competitors
It is also a smart idea to use Pinterest to research what your competitors are doing (or not doing) and how it is working for them.
11. Become a Pinterest Professional
Once you have mastered the art of Pinterest, you can help others to monetize their profiles by offering your services a Pinterest brand manager. Use everything you have learned about optimization, audience-building, engagement-building, and analytics to help other brands make money on Pinterest.
Do tell: What other ways do you make money on Pinterest?
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