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When it comes to launching a blog, there are two blogging platforms that reign supreme – Blogger and WordPress. However, how does a new blogger decide which platform they should use? Although both of them are viable place for you to express yourself, there are definite differences that you will want to consider before making your final decision. In this article, we will discuss a few critical factors you should consider when launching a blog: who owns and controls your site/content, customization, monetization, security, and support. Hopefully this will help you to make an educated decision when it comes to Blogger vs WordPress.
Before we jump into comparing these two platforms, we need to take a few questions into consideration.
- What are your long-term goals for your blog? Is it something you are starting purely as a hobby or would you eventually like to monetize it or use it to build your business?
- What is your budget? Are you bootstrapping it or do you have money set aside to create the web design of your dreams? Do you plan to buy your own domain name or are you fine with a generic URL?
Now that you have thought about these things, let’s get to the comparisons.
Ownership and Control
When it comes to Blogger, your content and site are not owned by you – it is owned and controlled by Google. You could very well wake up one day to find that Google has shut your site down for any number of reasons. There are a variety of stories out there about people’s blogs being shut down without notice and (arguably) without due cause. Blogger also has its limits as far as what you can do on the blog.
Conversely, WordPress.org is a self-hosted site, so you are in control of your blog and the content. You shouldn’t have to worry about all of your work being flushed down the drain without you even knowing what you did ‘wrong’. Additionally, WordPress.org provides its users with access to thousand od open-source plugins that allow you to do pretty much anything you want with your site. So, when it comes to ownership and control, WordPress.org is definitely the winner.
Blogger does offer you some options for customizing the appearance and usability of your site; however, the options are fairly limited. They have a fair number of templates for you to use. Their tools allow you to do things such as change the color and layouts of these templates. They also have a handy drag-and-drop feature for those who are not very techy. If web design isn’t really something you are focused on, that might be sufficient for you. However, if you want your site to stand out from the crowd, WordPress offers you thousands of high quality templates, with even more customization options.
When it comes to security, Blogger has you covered. Since it is owned by Google, you can rest assured that security is top notch. With WordPress, the security is there, but you are responsible for taking additional precautionary measures to protect your content (such as installing plugins and backing up your blog). In the case of security, Blogger has more of an advantage for newbies who may not know about plugins and backups.
If one of your goals is to make money with your website (whether it is just extra spending money or a legit business), you will find that both platforms offer a way for you to monetize. Because it is owned by Google, Blogger is easy to integrate with Google Adsense. So if you plan to use ads to generate income, Blogger could be the way to go. With WordPress.org, you have full control over monetizing your site. You could run ads, do affiliate marketing, sell products or services, or simply turn the whole site into an e-commerce store.
Blogger is completely free – so if you are bootstrapping it, this could be a great place to start. Just keep in mind that the more content you have on your blog, the more difficult it could be to switch later. With WordPress.org, you do have to pay for hosting and a domain name – either through WordPress or through another hosting site, such as Hostgator, Bluehost, or GoDaddy.
Blogger’s support system consists primarily of a Blogger Help Center with information about popular topics as well as a user forum. WordPress offers these things in addition to chatrooms where you can connect with both users and developers. You can also find companies that specifically offer premium WordPress support.
As you can see, there is a lot to consider when choosing the right blogging platform. Hopefully this has helped to make the decision a bit easier when it comes to Blogger vs WordPress.org.
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