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Quick question: what is one of the most important pages on your blog? Some people might read this question and respond with “my most popular post” or “my sales page.” Though pages that generate traffic and income are important, I would like to make a case for the oft-neglected “About” page.
Why Is the About Page So Important?
Think of your About Page as a personals ad and your target audience as that super hot person that you want to check you out long enough for you to win them over with your charm. Your about page is your chance to not only shine, but to let your (potential) readers know more about you, what you have to offer, and why they should stick around for a while. It sets the tone for your website and helps people make the snap decision whether they want to rush off to another site or whether they might find what they are looking for with you.
How Do I Make a Successful About Page?
Here are a few tips on how you can write a successful about page that is both engaging and effective:
Tip #1: Be Clear and Concise About What You Have to Offer
Whether you have a personal blog or a business website, you should use your About page to give your readers a clear idea of who you are and what you have to offer. Tell them what they can expect from the content that you share and what they will gain from it. Let them know a bit about the product and services that you offer. Be sure to remember that although your About page is about you and your offerings, a successful about page is also about your reader, their needs, and how you can meet those needs.
Tip #2: Be Relatable and Genuine
Listen, no one wants to read anything from or do business with a robot. They want to connect with real people. A lot of people make the mistake of thinking that their About Page has to be formal and strait-laced – especially people who use their site for business. However, it is possible to be professional yet still relatable. Don’t be afraid to let your personality show. It is what sets you (and your brand) apart. Your about page could benefit from a shot of creativity and a dose of the uniqueness that you bring to the table.
Tip #3: Show Your Face
People like to see the face behind the curtains. Show them that there is a real person on the other end of the keyboard. You can also use this space to invite them into your world. Share pictures of things that are important to you: your family, your hometown. If you are using your website for business, show them your office or your team. By giving them a peek into your world, you are establishing rapport and trust.
Tip #4: Include a Call-to-Action
Ok, so your reader has gotten to the end of your About Page. Now what? Don’t trust them to figure out what to do next – tell them. If you have posts that you think they should check out, let them know about them. Have a mailing list that you know that they would benefit from? Tell them to sign up for weekly updates in their inbox. Want them to check out your product or services? Send them over to your sales page or e-commerce store. Simply want them to reach out to you to chat about what they would love to see on your blog? Tell them to send you an email. Now’s not the time to get shy about what you want. This might be your only chance!
Tip #5: Make It Easy to Find
This might seem obvious, but you’d be surprised how many websites have their About Pages hidden somewhere that is not easily accessible. The most successful about page is always going to be prominently displayed. You also want it to be clear that it is an “About” page by naming it something obvious (e.g. About Me/Us, Meet the Crew, Who Am I?, etc)
Now that you have had a chance to write (or revamp) your About Page, I’d love to check it out. Comment below with your shiny new About Page.